The Comms Manifesto Working In Communications (And Why Its More Than Customer Service) - Margaret Buj - Interview Coach

The Comms Manifesto Working In Communications (And Why Its More Than Customer Service) Do you think your dream job is out there? For many, its not just about being in a field that you want to be, but its about feeling youve made a positive change at the end of the working day. If youre looking for something that flexes your creative muscle but has varying degrees of pressure, as well as the profile, communications provide so many options. In the corporate industry, communications can fall into many categories, from marketing, public relations and public affairs, as well as the various components of social media. So what does it take to get into this industry, and how does it keep you on your toes? The Expanding Nature Of Communications Whether its PR for a large organisation or managing the social media account for a tiny business, communications cover so many components. Communications is becoming more vital in the social media age, but also, as the most average companies look to maintain a certain amount of control over their image, they need the right people who are PR savvy. As a result, experience in PR is always welcome. Have a look at gentwenty.com to get an idea of what its like to work in PR. But as communications require, in many ways, a creative flair, but also business acumen, it can force you to develop a unique working pattern. Because if youre working for a business, structure and rigidity are essential, but at the same time, you need to find ways to be creative so that the product or the company stand out. The Creative Nature Of The Role Marketing is one of those areas that requires an abundance of creativity. Just have a look on metmarketing.co.uk to give you an idea of how many sorts of roles out there requires an adeptness at creativity. If you are working for a big name corporation, and a PR disaster occurs, youve got to act fast to put out the metaphorical fires. As a result, press releases, liaising with the newspapers, and attending to the general public are all common aspects of a challenging day in communications. So How Can You Break Into It? There is no one direct avenue. Communications require a lot of creativity, and so, as part of the interview process, you may be required to take a writing test. As most large-scale businesses have a communications department, you could very easily start at the bottom and work your way into that area. Through the usual routes, degrees in journalism, media, and communications will naturally give you a leg-up. But for others, communications can be a side step from an extra-curricular creative approach. For, example blogging can provide that entryway because it arms you with creative skills, as well as social media abilities, and the basic skills in which to build a website. “Comms” can be unfairly maligned as the backup when it comes to customer service complaints, but theres far more to it than that. Communications puts you on the front line of any organisation, and as such youve got to act accordingly. Whether this is in relation to the publics perception, dealing with clients, but also putting out those regular press releases, it shows you have to have a finite knowledge of the company and the image it wants to present.